– art direction, craftsmanship, footwear, sneakers, storytelling
Numerologists believe that events linked to the time 11:11 appear more often than can be explained by chance or coincidence.
Eleven eleven is a hand-made footwear brand that revaluate human craftsmanship in the production of a pop-culture icon: "the sneaker".
In order to reinterpret we must rebuild stories. That was the concept behind the video.