FVHV Creator

Selected Projects (2001—2009)

About Me, Contact,


11:11

2011

– art direction, craftsmanship, footwear, sneakers, storytelling

Numerologists believe that events linked to the time 11:11 appear more often than can be explained by chance or coincidence.

Eleven eleven is a hand-made footwear brand that revaluate human craftsmanship in the production of a pop-culture icon: "the sneaker".

In order to reinterpret we must rebuild stories. That was the concept behind the video.