FVHV Creator

Selected Projects (2001—2009)

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Dermance Laboratoires Paris
Dermance Laboratoires Paris
Dermance Laboratoires Paris
Dermance Laboratoires Paris

Dermance Laboratoires Paris

2010

– strategy, cosmetics, semiotics, intrinsics

Dermance is the first cosmetic brand specially focused and designed for mature skins.

We developed a conceptual strategy based in balancing natural beauty and aesthetic maturity of the women.

The strategy was founded in a strongly symbolical visual experience and intimate costumer feedback fading away the difference between a brand and their "users". The model; collaborative and integral, aimed not to fabricate beauty, whereas to rediscover it.