– strategy, cosmetics, semiotics, intrinsics
Dermance is the first cosmetic brand specially focused and designed for mature skins.
We developed a conceptual strategy based in balancing natural beauty and aesthetic maturity of the women.
The strategy was founded in a strongly symbolical visual experience and intimate costumer feedback fading away the difference between a brand and their "users". The model; collaborative and integral, aimed not to fabricate beauty, whereas to rediscover it.